Derek Sivers breaks down the beginnings of momentum, from a dancing shirtless guy at a music festival. This is an oldie but goodie for those that have had the opportunity to watch this magic take place. Definitely, a hilarious way to illustrate how a brand is only great as their fans/brand advocates.

I have to give a big shout out to Prof. Tito Zamalloa, one of the most passionate Marketing Professors I have had the opportunity to have. He shared with us this video and now I’m passing it along to you.